BMW Partners with Sony and Marvel for Spider-Man Livery on IMSA Race Car

Key Takeaways

• Bmw has partnered with Sony and Marvel for a one-off Spider-Man livery on its No. 24 M Hybrid V8 GTP car.
• The car will race in the IMSA WeatherTech SportsCar Championship at Road America.
• The livery features a blue, red, and white design with a massive white spider motif and Spider-Man on the engine cover fin.
• The partnership includes the appearance of the BMW 5 Series and Neue Klasse iX3 in the Spider-Man movie.
• Bmw created a one-off iX3 Flow with full-color E Ink Prism elements and an animated exterior.

What’s Behind the Partnership?

Bmw’s partnership with Sony and Marvel goes beyond just product placement, creating a couple of cool-looking cars in the process.

The collaboration includes the appearance of the BMW 5 Series and Neue Klasse iX3 in the Spider-Man movie, as well as the creation of a one-off iX3 Flow with full-color E Ink Prism elements and an animated exterior.

How Does the Livery Look?

The No. 24 M Hybrid V8 GTP car features a stunning blue, red, and white one-off livery that matches Spider-Man’s iconic color scheme.

The livery features a massive white spider motif on the front and Spider-Man himself on the engine cover fin.

What’s Next for the Partnership?

Bmw will display the one-off iX3 Flow at the Bmw Welt in Germany until September.

Customers who own a properly equipped Bmw vehicle in a participating market will also get a special treat, with a full-screen Spider-Man animation and light show on their car’s display.

How Does This Affect the Motorsport World?

The partnership between Bmw and Marvel is a unique collaboration that brings together two different worlds.

The one-off livery and special edition car are sure to turn heads at the IMSA WeatherTech SportsCar Championship race at Road America.

Frequently Asked Questions

Q: What is the IMSA WeatherTech SportsCar Championship?

The IMSA WeatherTech SportsCar Championship is a sports car racing series that features a variety of classes, including the top-level DPi class.

Q: What is the Road America track?

Road America is a 4-mile road course located in Elkhart Lake, Wisconsin.

Q: What is the Spider-Man movie?

Spider-Man: Brand New Day is a new movie that features the web-slinging superhero.