Ferrari's Controversial EV Sold Out Despite Backlash
The Ferrari Luce, a radical electric vehicle, has reportedly sold out its production target for the year, despite initial controversy and backlash.
Key Takeaways
- The Ferrari Luce has already hit its sales target for the year.
- The EV is reportedly popular in China.
- The Luce features four electric motors producing up to 1,050 horsepower.
- Ferrari has not revealed the total number of Luce EVs to be built.
- The automaker will share deposit numbers during its second-quarter earnings call.
What’s Behind the Luce’s Success?
The Ferrari Luce’s sales success comes despite initial controversy and backlash. The EV’s radical design and departure from Ferrari’s traditional combustion engine powertrains sparked debate among fans and critics.
However, Ferrari has maintained that there is strong interest in the Luce, including from new clients. Company CEO Benedetto Vigna defended the car shortly after its debut, revealing that Ferrari had already received bank deposits.
How Does the Luce Compare to Other Ferrari Models?
The Luce rides on a new platform with four electric motors producing up to 1,050 horsepower. This makes it a significant departure from Ferrari’s traditional combustion engine powertrains.
While the Luce’s performance specs are impressive, it’s unclear how it will compare to other Ferrari models in terms of handling and overall driving experience.
What Does the Luce Mean for Ferrari’s Future?
The Luce’s sales success is a positive sign for Ferrari’s electric vehicle strategy. However, it’s unclear how the Luce will fit into Ferrari’s overall product lineup and whether it will be a one-off model or a sign of things to come.
Motor1’s Take: We doubt Ferrari plans to build tons of Luce EVs. Even if it is a sales success, it’s not the direction the company is going for its future models. Ferrari will still invest in combustion engines, including the V12, in the coming years.
Specifications
| Specification | Value |
|---|---|
| Electric Motors | 4 |
| Horsepower | Up to 1,050 |
Frequently Asked Questions
Q: How many Luce EVs has Ferrari sold?
Ferrari has not revealed the total number of Luce EVs to be built. However, the company has reportedly hit its sales target for the year.
Q: Is the Luce popular in China?
Yes, the Luce is reportedly popular in China, with strong demand for the EV in the country.
Q: What is the Luce’s powertrain?
The Luce features four electric motors producing up to 1,050 horsepower.
