JLR Appoints New CEO to Revitalize North American Operations

Key Takeaways

• Jaguar Land Rover appoints Mark Cameron as new North American CEO.
• JLR plans to grow its North American operations, targeting medium-term double-digit revenue growth.
• New models, including the Range Rover GT and Jaguar Type 01, are set to launch soon.
• JLR will partner with Stellantis to build the Defender in the US.
• The company aims to offer a range of powertrain types, including mild-hybrid, full-hybrid, plug-in hybrid, and battery-electric options.

What’s Behind JLR’s North American Refocus?

Jaguar Land Rover has appointed a new CEO to oversee its North American operations, Mark Cameron, who will assume the role on September 1. This move comes as the company plans to grow its US operations, targeting medium-term double-digit revenue growth.

JLR’s Chief Growth Officer, Lennard Hoornik, stated that Cameron’s proven track record makes him ideally placed to accelerate growth in North America. The company wants its US operations to grow to the same size as its entire global business within the next five years.

JLR’s Future Plans

JLR will partner with Stellantis to build the Defender in the US, addressing the company’s lack of a single factory in North America. The automaker plans to launch a new Defender model based on its Electrified Modular Architecture (EMA) platform, featuring hybrid and all-electric powertrains.

The EMA will also underpin the upcoming Range Rover GT, which will initially launch as an EV before a hybrid variant arrives. The Range Rover GT is the brand’s most car-like model ever, resembling a high-riding Jaguar.

Product Blitz Ahead

JLR’s product blitz includes a new Range Rover and Range Rover Sport, both of which will continue to use the brand’s Modular Longitudinal Architecture (MLA) platform. This platform can accommodate a range of powertrain types.

Land Rover will offer mild-hybrid, full-hybrid, plug-in hybrid, and battery-electric powertrains in its Range Rover, Defender, and Discovery brands. Jaguar will be “uniquely Electric,” according to JLR.

Jaguar’s Electric Future

Jaguar will reveal the Type 01 this October in New York, featuring three electric motors producing over 986 horsepower and 959 pound-feet of torque. The Type 01 will have a 120-kilowatt-hour battery, offering approximately 400 miles of range.

Motor1’s Take

JLR has big plans and equally big challenges ahead. Cameron is tasked with a monumental task that will depend on successfully launching these new products.

Frequently Asked Questions

Q: Who is the new North American CEO of Jaguar Land Rover?

Mark Cameron, the Defender brand’s global managing director, will assume the role of North American CEO on September 1.

Q: What are JLR’s plans for its North American operations?

JLR plans to grow its US operations, targeting medium-term double-digit revenue growth, and aims to make the region the size of its entire global business within the next five years.

Q: What new models is JLR launching soon?

JLR is launching the Range Rover GT, Jaguar Type 01, and new Range Rover and Range Rover Sport models.