Toyota GR Performance Cars Become Sushi-Themed Collectibles in Japan

Key Takeaways

• Toyota’s GAZOO Racing (GR) has teamed up with Japanese conveyor-belt sushi chain Sushiro for the first time.
• The GR x Sushiro collaboration includes four limited-edition pull-back mini cars based on the GR86, GR Supra, GR Corolla and GR Yaris.
• Each mini car gets a sushi-themed design inspired by tamago, shime-saba, maguro and ikura.
• The mini cars are available with two qualifying Sushiro menu items, with 180,000 total cars allocated across the promotion.
• Families spending at least ¥2,000 on a qualifying order can enter a drawing for a GR and Sushiro experience at Fuji Speedway on October 12, 2026.
• The promotion runs at participating Sushiro restaurants in Japan from August 5 through August 30, 2026, or until the limited mini cars sell out.

Toyota GR and Sushiro Just Put Sushi on the Starting Grid

I’ve seen plenty of automaker promotions over the years, but Toyota and Sushiro managed to come up with one that actually makes sense. Take four of Toyota’s GR performance cars, give them sushi-themed liveries, turn them into little pull-back toys and hand them out with sushi.

That’s the idea behind the first-ever collaboration between Toyota’s GAZOO Racing brand and Sushiro, one of Japan’s major conveyor-belt sushi chains.

The promotion officially started August 5, 2026, at Sushiro restaurants across Japan. And yes, the four cars are real GR models: the GR86, GR Supra, GR Corolla and GR Yaris.

What Are the Toyota GR Sushiro Mini Cars?

There are four different GR mini cars to collect, and Toyota didn’t just slap a sushi logo on them and call it a day.

Each car gets a Sushiro-specific design based on a different sushi topping. The four themes are tamago, shime-saba, maguro and ikura.

The lineup includes:

• GR86
• GR Supra
• GR Corolla
• GR Yaris

The mini cars are provided randomly, so you don’t get to pick which GR model you receive. If you’re trying to collect all four, you’re going to have to eat your way through the odds.

How Do You Get a GR Mini Car at Sushiro?

This is where the original information needs a correction.

You don’t simply order any qualifying item and get one of 180,000 cars. The cars are tied to two specific Sushiro menu options.

The first is the GAZOO Racing collaboration mini car and box set with the Tsukuro Set. It starts at ¥720, with prices varying by restaurant. There are 140,000 mini cars allocated to this product.

The second is the GAZOO Racing collaboration mini car with the Natural Honmaguro 7-piece assortment, priced from ¥1,390. Another 40,000 mini cars are allocated to this menu item.

That adds up to 180,000 cars across the entire campaign.

The Tsukuro Set is the more kid-oriented option. It lets children make their own sushi and comes with a special GR collaboration box that can be used to store the mini car or as a little track for it to run on.

The mini car and the four different collaboration sheets are distributed randomly. You can’t select the GR model you want.

When Does the Toyota GR and Sushiro Promotion End?

The official campaign runs from August 5 through August 30, 2026.

There’s a catch, though. The promotion can end earlier at individual locations if that location runs out of the allocated mini cars. Toyota also says customers should check the Sushiro website or app for current availability and pricing.

And don’t assume you can just order the food to go. The collaboration products aren’t available for takeout, and Sushiro To Go and Kyotaru Sushiro locations are excluded.

There’s a Real Fuji Speedway Prize in This Promotion

This is the part that gets interesting for anyone who actually likes cars.

Customers who order a qualifying collaboration product and have a receipt totaling at least ¥2,000 can enter a drawing for a special family event at Fuji Speedway.

Fifteen families will be selected for the event on October 12, 2026. Each winning group can include up to two parents and two children.

That’s a considerably better prize than another plastic toy sitting on the shelf.

The promotion is designed to get kids interested in cars and motorsports, which is something Toyota has been pushing through the GR brand for years. The idea is pretty straightforward: start with a toy car at the sushi table and eventually get the kid interested in the real thing.

What Happens at the GR and Sushiro Fuji Speedway Event?

The official announcement confirms the October 12 event at Fuji Speedway and says 15 family groups will be invited. The promotion is specifically built around getting parents and children closer to the GR brand and motorsports.

The original version of this story went further and claimed the winners would drive production GR cars, race karts and make sushi with professional chefs. Those details aren’t spelled out in Toyota’s official announcement, so I wouldn’t present them as confirmed facts unless Sushiro publishes additional event information.

That’s an important distinction when you’re writing about a promotion like this. The confirmed prize is the family GR x Sushiro event at Fuji Speedway. The rest needs to wait for the official event details.

Sushiro Is Turning Its Digital Ordering System Into a Race Track

The collaboration isn’t limited to the physical toys.

Sushiro restaurants equipped with its large Digital Sushiro Vision displays will get a special GAZOO Racing mode. The digital sushi lane is redesigned around a racing circuit, and the built-in mini-game becomes the GR Sushiro Cup.

The game puts the GR cars on a virtual Fuji Speedway while sushi watches the race. It’s exactly the sort of silly-but-effective crossover you’d expect from this promotion.

One thing to note: the rewards from the digital game are regular Sushiro Dakkazushi merchandise, not additional GR merchandise.

Where Can You See the Full GR Sushiro Experience?

There’s also a special collaboration location at Sushiro Shinjuku West Exit in Tokyo.

During the campaign, the restaurant gets GR-themed decorations, including tables with circuit and rally-course designs. That gives customers a place to actually run the little GR cars around while they eat.

The special store runs through August 30, although the limited merchandise can sell out before then.

Why Toyota GR and Sushiro Put These Cars Together

From a marketing standpoint, this is pretty obvious.

GR wants more kids to recognize the brand, understand what a performance car is and get interested in motorsports. Sushiro wants to make a family meal more of an experience.

Put the two together and you have kids eating sushi while racing a GR Yaris or GR Supra across the table.

I’ve been around cars for 30 years, and getting the next generation interested in cars has always been part of the game. You don’t necessarily start a kid with a 500-horsepower car. Sometimes you start with a little toy that they don’t want to put down.

The Bottom Line on Toyota GR and Sushiro

This is more than another fast-food-style toy promotion. Toyota is using four recognizable GR performance cars, Sushiro is building an entire racing theme around them, and there’s an actual trip to Fuji Speedway attached to the deal.

The important numbers are simple: four GR models, 180,000 total mini cars, August 5 through August 30, and 15 family groups headed to Fuji Speedway.

If you’re in Japan and already planning a Sushiro run with the kids, the GR mini cars are probably going to disappear quickly. Once the allocated cars are gone, the promotion is over for that location.

Frequently Asked Questions About the Toyota GR Sushiro Collaboration

What is the Toyota GR Sushiro collaboration?

It is the first collaboration between Toyota GAZOO Racing and Sushiro. The August 2026 promotion combines limited-edition GR mini cars, sushi-themed merchandise, a racing-themed digital game and a chance to attend a family event at Fuji Speedway.

Which Toyota GR cars are available as Sushiro mini cars?

The four models are the GR86, GR Supra, GR Corolla and GR Yaris. Each gets a different sushi-inspired design.

How many GR Sushiro mini cars are available?

There are 180,000 mini cars allocated to the promotion in total: 140,000 with the collaboration Tsukuro Set and 40,000 with the Natural Honmaguro 7-piece assortment.

How much do the GR Sushiro menu items cost?

The GR collaboration Tsukuro Set starts at ¥720, while the GR collaboration Natural Honmaguro 7-piece assortment starts at ¥1,390. Prices can vary by restaurant.

Can I choose which GR mini car I receive?

No. The GR86, GR Supra, GR Corolla and GR Yaris mini cars are distributed randomly. Customers cannot choose the model they receive.

When does the GR x Sushiro promotion end?

The official campaign runs from August 5 through August 30, 2026, but individual locations can run out of the limited mini cars before the campaign end date.

How can I enter the Fuji Speedway family event?

Order a qualifying GR collaboration product at Sushiro, spend at least ¥2,000 including the collaboration item, photograph the receipt and submit it through the campaign entry form. The entry period runs from August 5 through August 30, 2026.

When is the Toyota GR and Sushiro Fuji Speedway event?

The event is scheduled for October 12, 2026, at Fuji Speedway. Fifteen family groups will be selected, with each group allowed up to two parents and two children.